The Cruelty-Free Amazon Shopping Assistant
Chrome Extension for ethical shopping. Empower your daily choices with transparent insights on parent companies and easily discover compassionate, cruelty-free alternatives while you browse Amazon.
The Problem
Navigating ethical shopping shouldn't be confusing.
Parent-company loopholes make it difficult to know if your favorite brands are truly cruelty-free. We simplify your research by bringing clarity directly to your shopping cart, saving you time and giving you peace of mind.
Powerful Features
Everything you need to shop ethically.
Parent Company Scanner
Instantly reveals if a 'cruelty-free' brand is owned by a parent company that tests on animals.
Hidden Ingredient Detector
Automatically highlights ingredients derived from animals or those with common ethical concerns.
Ethical Alternatives
Suggests certified cruelty-free alternatives right on the product page you are viewing.
Your Impact
The Power of Cruelty-Free Shopping
Every mindful purchase you make sends a powerful message to the industry, shaping a more compassionate future.
Protecting Animal Lives
By choosing cruelty-free products, you directly reduce the demand for animal testing and help transition the industry toward modern, humane testing alternatives.
Supporting Ethical Brands
Your choices champion transparent companies that prioritize safe, plant-based, and synthetic ingredients without compromising on their ethical supply chains.
Voting With Your Wallet
Every dollar spent is a vote for the kind of world you want to live in. We make it effortless to ensure your daily purchases align with your core values.