The Cruelty-Free Amazon Shopping Assistant
Download the #1 Chrome Extension for vegan shopping. Automatically detect animal testing, identify unethical parent companies, and find cruelty-free alternatives while you browse Amazon.
The Problem
Amazon hides the truth. We reveal it.
Stop accidentally buying from brands like CeraVe or Dove that claim to be safe but are owned by parent companies that test on animals. Amazon hides these details; we reveal them.
Powerful Features
Everything you need to shop ethically.
Parent Company Scanner
Instantly reveals if a 'cruelty-free' brand is owned by a parent company that tests on animals.
Hidden Ingredient Detector
Automatically highlights ingredients derived from animals or those with common ethical concerns.
Ethical Alternatives
Suggests certified cruelty-free alternatives right on the product page you are viewing.
Why it matters
The Reality of Animal Testing
Big brands like CeraVe often fund these outdated and cruel procedures in markets like mainland China.
Draize Eye Test
Rabbits are restrained in stocks while chemicals are dripped into their eyes to measure irritation. This often causes swelling, ulceration, blindness, and bleeding.
Skin Corrosion
The backs of guinea pigs or rabbits are shaved and concentrated chemicals are applied to raw skin. Animals are monitored for signs of chemical burns and inflammation.
Lethal Dose (LD50)
Animals are force-fed ingredients to determine the dosage that causes death in 50% of the population. This measures acute toxicity through ingestion.